In today’s day and age, people are constantly creeping other people’s profiles. Whether it be on LinkedIn, Facebook, Twitter, etc., people want to know what other people are all about, even before reaching out to them. Typically, when looking for employment or employees, people turn to LinkedIn first. Then, they may check you out on Facebook, etc. So what does this mean to you? It means it’s very important how you portray yourself online, especially when you are seeking new employment.

I have been working in the Recruiting Industry for the past 10 years, and here is my advice to you:

  1. Get a nice LinkedIn photo.

I have come across some interesting profile pictures on LinkedIn in my day and honestly, some look like mug shots from the local prison. Why look so miserable in your photo?? SMILE!! Want to know what I want to see when I look at your LinkedIn photo? I want to see YOU! Don’t wear a suit if that’s not you. Give me a clue as to who you are.

Personally, I love seeing people in a natural, happy pose. Many times, companies look for people who can (a) do the job and (b) will fit into their company culture. So if you look like a criminal in your photo, chances are, companies aren’t going to consider you for a role compared to the other candidate who actually looks sane. Also, if there’s something in life you are passionate about – fishing, camping, going on vacation, etc. – put up a pic on LinkedIn showcasing that. I love getting a snapshot into someone’s personality, interests, and life outside of work. Why? Because I can read about the technical stuff in the written details. In the photo, I want to see YOU. That brings me to my next point…

  1. Discuss Job Details.

So many times, I see profiles with very little information. Perhaps just a company name and job title. Well guess what, people aren’t going to accept your invitation to connect if you have a skeletal profile. Your LinkedIn profile is essentially your online, abbreviated resume. Therefore, carve out some time to break down your duties in a nutshell. This gives Recruiters and prospective employers an idea if you’re a fit for a role they have available. If you don’t provide any details, you may be passed up for some great opportunities.


So many times, I see the word Manager spelled as Manger. Take some time to ensure your spelling and grammar are on point. Simple spelling mistakes may send the message that you lack attention to detail or worse, that you’re not that bright.

  1. Note Your Accomplishments.

LinkedIn is a great place to showcase your achievements. So if you have surpassed company quotas or been awarded special projects or opportunities, mention it in your profile. Recruiters and employers often look for the BEST candidates for their roles. So be proud of your accomplishments and talk about them (in a non-arrogant way, of course!)

  1. LinkedIn Recommendations.

Not only do I believe in asking for recommendations on LinkedIn, but I also believe in writing them for people who are great employees/team members/clients/business partners. By building up a set of LinkedIn recommendations, one can see common themes in what people say about you. Are you good at your job? Are you a valued employee? Are you a strong team member? These are often things that get pointed out and may give you an advantage for a role over someone else.

  1. Other Social Media Sites.

Check your privacy settings! If you don’t want prospective employers to see that you are a wild party animal on weekends, ensure your privacy settings are properly set so that you can control what the public sees. Many Recruiters/employers creep profiles on social sites like Facebook to learn more about the candidates and your online persona may affect your job search (in a good OR bad way!)

Good luck with your job search!

About The Author

Jeanne Bakker
IT Recruitment Professional

A seasoned professional, Jeanne may as well be called a "Recruitment Allstar". With over 10 years of experience in the recruitment industry, Jeanne has held Senior and Management roles with prominent organizations. Here is what she has to say: "Recruitment is part science and part art. Your technical experience = the science. Your attitude and personality = the art. My job is to find the candidates with the best combination to fill my requirements. Whether it be through head-hunting, poring through countless applications, acting on a referral, or using social media."

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